We need to rededicate ourselves to the principles that made local TV commercials into icons of our childhood! We need pitchmen and women who are either eccentric or incoherent – preferably both. We need jingles and slogans that are even more eccentric and incoherent. And we need costumes, and plenty of them!
Maybe having an organ grinder/magician/young Rip Taylor impersonator was the key to “a new warm atmosphere” back then. Or maybe he was on his way to audition for “Joseph and the Amazing Technicolor Dreamcoat.”