Jemele Hill called it the “worst-best commercial” she’d ever seen, and she may be right. A very motley collection of adults trying to get kids to try drugs and commit mayhem, but instead, they all head to the roller rink. And the allure of roller skating is so strong, even the sketchy grown-ups want to take it up!

Bravo, Roller Kingdom. Not since Eagle Man took the Midwest by storm have I been so moved by a commercial.